Now Open: CaliBurger ie "The Fake In N Out"

CaliBurger finally opened its doors near the end of Chinese New Year holidays in late January. All is right in the CaliBurger world post-settlement with In N Out with new signage, menu names, and revamped interior.

I am not sure who picked that brown color scheme for the dining area, but the original mockup on the CaliBurger website had shown a black and white scheme. It is now this unappetizing light brown reminiscent of a chocolate shake. The rendering is now updated on the CaliBurger website. The art in the wall alludes to the vibrancy of California. The speakers blared current hits, a welcomed change from Celine Dion.

The number of staff running the place is considerable. They are everywhere. One opens the door for you; one escorts you to the counter; a couple people take your order; and a kitchen team whips it up in viewing distance. The menu is still basic and kept to a minimum, which is characteristic of the In N Out menu. "Off-menu" requests are also granted like a mustard patty, whole grilled onions, and extra-crispy fries.

Staff ready and awaiting command to serve / Menu display
Not only is CaliBurger a fast-food restaurant, they also do table service. Instead of waiting by the counter for your order, you are given a number and a team member will deliver your cardboard box of food. Better yet, they tout table service for wine. The wine is imported from California and sells at 44RMB for a glass or 132RMB for a bottle. The label looks like Clint Eastwood, but Roy Newman claims it is an image of himself. To be honest, I did not see the resemblance (see for yourself). Edward, one of the CaliBurger team members, came over to the table with a white cloth napkin draped on his arm to uncork the wine and pour it into real wine glasses. He was very polite offering a tasting immediately after the uncorking before serving the rest of our table. This is fancy. You are at a fast-food joint and wine is being poured at your table with a white cloth napkin to clean up spills and breakable glasses. It makes me wonder a takeaway glass of wine is packaged. Loving this perk.

Roy Newman California Red Wine / Table service for wine by Edward
The "Wild Style" fries (38RMB) had melted American cheese, chopped grilled onions, and special sauce on top. Others who were better versed on the original "Animal Style" fries said that these were pretty good. CaliBurger does claim that their fries are always fresh, but we were informed that they were currently using a "high-quality" frozen fry. "Frozen" does not necessarily translate to "fresh," though "freshly frozen" or "frozen fresh" may ensure some bit of quality. In any case, the textures did not impart any qualities that freshly cut potatoes do. The sourcing team is waiting until spring for this year's crop of potatoes to see if they will match standards. So in the meantime, if you are thinking you are getting a freshly cut fry, do not be fooled. On top of that, Australian beef is still being used.

Set meals will soon be added to the menu as follows: Meal A = Hamburger + French Fries + Soda = 35RMB (a savings of 23RMB); Meal B = Cheeseburger + French Fries + Soda = 40RMB; Meal C = CaliDouble + French Fries + Soda = 55RMB. Now that is 5RMB extra for a bit of cheese or 15RMB for an extra burger patty with cheese. But Wild Style fries are 38RMB, so that may tack on another 20RMB to your meal set. Check out the set menu here.

There are still people skeptical if CaliBurger could even live up to the fraction of the greatness that is In N Out, which it is attempting to pay homage to. The only true test is the taste test, which is already subjective, but even then comparisons to those using California-grown produce would be difficult to make.

CaliBurger. 98 Yanping Lu (near Xinzha Lu), 新闸路98号(近新闸路), Shanghai, China. Caliburger.Asia